The Future of Connected Health: 3 Trends to Watch

The future of connected health

The Future of Connected Health: 3 Trends to Watch

Last month, I had the opportunity to attend the Connected Health Conference in Washington, D.C. I heard presentations from many health and technology industry leaders who are working at the intersection of innovative product development, research, business and policy throughout the world. The event fueled my passion for the ongoing evolution in patient access technologies and connected health advancements for biopharmaceutical products. Here are three key things I took away from the event that will be significant trends in the future of connected heath.

mHealth
From Clinical Development to Commercial Access: Today, we hear a lot about wearable technology being used in the clinical trial setting as a way to remotely monitor patients and keep them engaged in  a clinical study.  At this point, we are in Phase I of the wearable technology market – with devices that are very consumer-oriented. We will soon move into Phase II:  true medical-grade devices. These wearables will connect a patient directly to their EMR and their entire care team: health care provider, nurse, pharmacist, reimbursement specialist, etc. These devices will have the functionality to send alerts to a patient’s care team, signaling a decrease in adherence or an adverse event. It will be a true game changer for patient adherence.

High-Touch Digital Care
With telemedicine on the rise, we will start to see patient care occur outside of the traditional clinical setting more often. This will allow us to focus on minimizing cost of care, increasing quality of care, and providing a true patient-centric consumer experience. However, the challenge of this is utilizing the right digital tactics and deploying them at the right time. To overcome this, it’s important to develop patient segmentation profiles to better understand the needs, challenges, and traits of your product’s patient population. For example, one key patient profile you might encounter is the “silver surfer.” These patients, typically baby boomers, have the desire to utilize technology and digital health tools, but they need help understanding and using the tools.

Connected Caregiving
Today, caregivers often experience challenges in obtaining health information for their loved ones. For some, the challenge involves access to important health related information due to HIPPA policies, but for others it’s overcoming long-distance travel burdens. Sometimes we forget that caregivers play critical roles and have unique perspectives on the diseases that their loved ones are battling. The good news is that advancements in technology will help enhance the role they play and help overcome many of the challenges they experience. For example, connected health tools won’t just be utilized to connect prescribers to their patients, they will also connect patients to their caregivers. Imagine being able to have a direct connection into your loved one’s EMR or remote monitoring system.  That will soon become a reality.

UBC’s Reimbursement and Patient Assistance services are powered by industry-leading connected health technology. Our leaders continue to focus on bringing our pharma partners and their patients and prescribers technological advancements that help accelerate access to therapy, optimize patient care, and improve therapeutic outcomes.

To learn more about our Reimbursement and Patient Assistance services click here, and then contact us to find out if UBC’s connected health tools can improve your patient support programs.

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