PharmaVOICE 100 Honors Krista Payne

UBC's Krista Payne has been named to PharmaVOICE 100 most inspiring people in life sciences industry

PharmaVOICE 100 Honors Krista Payne

Krista Payne, Executive Director & Principal Scientific Consultant, Value Demonstration, does what few people can – she brings together robust scientific methods, strategic and innovative approaches, and a collaborative spirit.  Her achievements have not gone unnoticed.

We’re proud to share the news that Krista has been honored by PharmaVOICE magazine as one of the 100 most inspiring people in the life sciences industry. 

Those of us at UBC know Krista for her scientific integrity and insightful study designs.  Krista understands our clients’ challenge to meet the need for increased evidence requirements with less funding. She finds innovative evidence gathering solutions that move beyond traditional site-based data collection, increase efficiencies, and help teams be cross-functional. She evaluates projects with a researcher’s expertise, looking for ways to get the most out of every study.

Krista began her work in the industry in 1996, in a health economics consulting firm that was acquired by UBC in 2007. This year marks the 10th anniversary of Krista launching an observational study unit that is now our Value Demonstration services.  She continues to lead the conceptualization and design of global HEOR observational studies, helping to put UBC on the international map.

With a warm sense of humor and unending encouragement to others, Krista serves as a mentor, offering valuable training to her team and highlighting each person’s strengths.

Her warmth, encouragement, and appreciation for her own mentors are evident in her PharmaVOICE video interview.

Krista’s personal achievements are noteworthy, as well.  She is an athlete who enjoys downhill skiing, soccer, and ball hockey, and she is a strong advocate for improved access to mental healthcare.

Congratulations, Krista!

Stay up to date with the latest information on Value Demonstration by subscribing to the UBC blog.