UBC Experts Examine Mega Trends for PharmaVoice

2015 pharmaceutical industry mega trends

UBC Experts Examine Mega Trends for PharmaVoice

As the year winds down and planning for next year ramps up, PharmaVoice editors interviewed industry leaders about mega trends that will impact the life science industry over the next five to 10 years. The recent issue looks at trends ranging from disruptive technology to healthcare consumerism.  Two UBC experts added their thought leadership to the mix.

The rising influence of payers is driving the need for evidence-based outcomes
“Observational studies and comparative effectiveness research have become critical means to describe clinical practice and to measure safety and value.”
Annette Stemhagen, DrPH, FISPE Senior Vice President, Safety, Epidemiology, Registries & Risk Management
Click here to read the full article, "Addressing the Needs of Payers."

Integrated business models offer a wealth of data
“The true innovators know data must provide actionable insights and decision support tools that will actually move their market.”
Brett Huselton, Vice President, Commercial Strategy & Opportunity Development
Click here to read the full article, "Business Model Challenges."