UBC in the News: Patient Centricity: From Concept to Reality

Patient centricity in clinical trials

UBC in the News: Patient Centricity: From Concept to Reality

This year may go down as “the year of the patient” thanks to the explosion of discussion around patient-centric design – both in clinical studies and commercial support programs. Sponsors and CROs are embracing the opportunity to design studies through the lens of the patient experience.

UBC’s Patient and Physician Recruitment and Retention team engaged patients in key study design decisions for Novartis’s PREFERMS study. In the latest edition of Applied Clinical Trials, Nancy Mulligan, UBC, and Lesley Schofield, Novartis, discuss the patient-centric aspects of the study, sharing insights about:

  • Utilizing site feedback to accelerate enrollment
  • Tapping the patient community to generate interest in the study
  • Collaborating with patient advocates in order to understand the patient journey
  • Leveraging social media to expand the reach

Click here to read the article.