UBC's Blog

UBC is committed to sharing ideas & insights with the pharmaceutical & biotech industry to address the full product lifecycle & support the development & commercialization of safe & effective products.


Social media in clinical trial recruitment
Janet Peterson, Director, Patient and Physician Services - June 24, 2016
Even the most reluctant among us are coming around to social media, with 2.31 billion users now active on social media globally1.  Still pharmaceutical and biotech companies have been slow to embrace social media for clinical...
Real-world evidence is needed to keep a pharmaceutical product on the market
Annette Stemhagen, DrPH, FISPE, Senior Vice President, Safety, Epidemiology, Registries & Risk Management - June 22, 2016
Experimental clinical trial data are needed to bring a product to market, while observational data are important to keep a product on the market and meet the requirements of stakeholders, including prescribers, patients, payers and...
Innovate to Accelerate | The Future of Healthcare Analytics | UBC
UBC - June 16, 2016
Now, more than ever, data is shaping healthcare. Whether targeting investigators for clinical trials or leveraging databases for postmarking surveillance, access to data is critical for successful product development and...
ISPOR 2016 abstracts
UBC - June 09, 2016
At the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) 21st Annual International Meeting, conducted May 21-25, 2016, in Washington, DC,  industry professionals convened to delve into the topic “Value,...
Maximize summer slow-down to jumpstart fall recruitment
Joel Roberts, Team Leader, Patient & Physician Recruitment & Retention, Europe - June 08, 2016
Our Roadmap to Recruitment series will help you navigate the patient recruitment roadblocks often found during the summer months. Click the links at the end of the post to follow the rest of the series. In my previous post, I...