European Perspectives

UBC - February 29, 2016
Today, rare-disease communities around the world are coming together to raise awareness for the roughly 7,000 different types of rare diseases and disorders1. Shazia Ahmad, our Patient and Physician Services (PPS) rare-disease expert...
UBC - February 01, 2016
Pharmacogenomics is an industry buzzword right now —and for good reason. It’s changing the way we think about healthcare, from the way we recruit patients for studies to the way we monitor a patient’s response to an already marketed...
Clinical Trial Participation Motivation
UBC - January 13, 2016
Access to clinical trial information is driving more participation by volunteers, not just patients. This shift is also shining a light on the evolving motivations of clinical trial participants. UBC’s experts explore this and eight...
2016 pharma and biotech trends
UBC - January 07, 2016
As a whole, healthcare is an ever-evolving industry, with new solutions and technologies being dreamed of and developed every day, around the globe. In the pharma and biotech space, we’re seeing significant movement in a variety of...
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UBC - January 06, 2016
Someone who saves lives? Someone who conquers seemingly insurmountable challenges? How about your peers in the pharma and biotech industry? This industry is full of heroes who fight tirelessly for patients across the world. We’re...

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