When it comes to bringing products to market, great emphasis is being put on the need for real-world evidence. Our recent blog posts about the benefits of Literature Reviews and Compassionate Use programs are proof enough – evidence is key. CEWorks, UBC’s proprietary web-based software, brings technology and value demonstration together and allows for rapid and efficient health economics outcomes research (HEOR), without requiring custom code to be written for each analysis.
Krista Payne, Executive Director & Principal Scientific Consultant, Value Demonstration, does what few people can – she brings together robust scientific methods, strategic and innovative approaches, and a collaborative spirit. Her achievements have not gone unnoticed.