We’ve entered an age where more people own a mobile device than a toothbrush. As strange and remarkable as that may seem, it presents an unprecedented opportunity for the pharmaceutical industry. Sponsors are quickly learning how to leverage this new level of real-time connectivity to engage patients and improve workflows.
The Dose of Digital website lists more than 300 pharma mobile health apps. Many of these apps provide valuable educational and scientific information containing drug, disease, and health management information. And, while many of the apps are geared towards healthcare providers, few apps are focused on clinical development. So how can mHealth solutions support clinical trials and post-approval programs?
Let’s start with the basics: What is Mobile Health?
Downloading health applications on our mobile phones or tablets is becoming an increasingly popular way to learn the nutritional value of foods, track caloric intake, and log exercise activities. We can all appreciate the convenience these mobile health – or mHealth – applications provide. It makes sense, then, that mHealth can be used in clinical trials where convenience for patients and prescribers is essential to enrollment and retention.
So, what does mHealth encompass and how are pharma and biotech manufacturers using it in clinical trials?
Beginning tomorrow through Thursday, representatives from UBC will be participating in the Cambridge Healthtech Institute's Summit for Clinical Ops Executives (SCOPE). Members of the clinical trial community will convene in Miami for a 3-day conference focused on issues related to each aspect of clinical trial planning and management.
The second part of my series on mobile health (mHealth), Leveraging Mobile Health through Innovation, focused on expanding the use of mobile tactics for clinical trial programs and highlighted some examples of cutting edge technology. Hopefully it gave you a few ideas to bring to your own study teams.
The first part of my series on mobile health (mHealth), Understanding Mobile Health Trends and Opportunities for Clinical Trials and Post-Approval Programs, focused on the basics, along with an overview of the current landscape. Now I’ll examine ways to expand the use of mobile tactics for clinical trial programs. I will share with you examples of some of the more cutting edge clinical trial technology offerings.