The patient experience was front and center at a panel I moderated at the CBI 15th Annual Patient Adherence and Access Summit. The panel, titled, “Patient Initiated Campaigns – Strategies to Increase Support and Engagement,” included two patients who offered great insight into the challenges they face and their perceptions regarding industry attempts to aid their treatment regimen.
Patient-centric medicine is not a passing fad. New technology trends, healthcare laws, and diverse therapeutic options are converging to provide patients even more opportunities to be proactively engaged in their health journeys.
UBC’s patient engagement experts will share tools that allow for understanding and addressing patients’ needs and concerns in a free webinar on Thursday, November 20th at 3 p.m. EST.
The success of a clinical trial depends on recruiting study participants and maintaining participation for the entire duration of the study. Patient retention can be a very difficult challenge to overcome when the average drop-out rate for a clinical trial is 20-30%. Losing even one patient can be detrimental when patient populations are small. Learn how one nurse went above and beyond to keep a patient enrolled in a UBC supported clinical trial.