patient engagement strategies

Adherence or Compliance: What’s in a Word? According to Patients, Quite a Lot

The patient experience was front and center at a panel I moderated at the CBI 15th Annual Patient Adherence and Access Summit. The panel, titled, “Patient Initiated Campaigns – Strategies to Increase Support and Engagement,” included two patients who offered great insight into the challenges they face and their perceptions regarding industry attempts to aid their treatment regimen.

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