Lars is our Product & Marketing Manager in Dermatooncology. For years Lars is demonstrating high creativity and capacity to “break the mold”, going the extra step to reach more patients. With the combination of classical marketing and new digital approaches he is reaching thousands of new customers. I am part of his highly motivated sales team, and thanks to Lars´ ideas, we can surprise our customers every day again. As a result, more and more patients gain access to a drug that can save them from mutilating surgery. Therewith thousands of patients do not need plastic prosthesis but can see, hear or smell with their own eyes, ears or nose. This is a real blessing for many and being able to e.g. see, is so important. Whenever we have a meeting, his passion and energy inspires me, and inspires our clients. For me, he is a source of motivation, he is my Pharma Hero!